The project was conceived and produced with the help of Minneapolis-based Fallon Worldwide, one of the world's most critically acclaimed, creatively driven branding ad agencies which was also responsible for Garmin's infectious and highly successful "Give a Garmin" 2006 holiday campaign. Garmin's nuvi line of Personal Travel Assistants was introduced in late 2005, and has quickly become the standard by which other personal navigation devices are judged - thanks to its elegant design, simple user interface, and rich set of features. An earnest yet over-the-top heavy metal band adds narration to the epic battle. The map continues to unfurl and expand - quickly taking over the car - eventually turning into the dreaded "Maposaurus." Thankfully, another motorist - armed with his Garmin nuvi(R) - morphs into a superhero who battles and defeats the dreaded map monster. The spot begins with an "Average Joe" finding himself lost and unfolding a road map for help. The commercial's quirky low-tech production treatment is in playful contrast to Garmin's cutting edge GPS technology and other advertisers' use of complex computer effects. Taken to the extreme, the commercial is a humorous 1960s-style sci-fi piece. The theme of the commercial is "Grab your Garmin, Take on the World" - demonstrating how Garmin personal navigation devices can save the everyday consumer time, money, and hassles. "The popularity of GPS navigation is expected to continue growing rapidly in 2007, so we felt it was important to further establish Garmin as the market leader in this important and increasingly ubiquitous consumer technology."
"The Super Bowl showcases some of the world's most recognizable brands, and our participation demonstrates Garmin's desire to be counted among them," said Jon Cassat, Garmin's director of marketing communications. Garmin is a worldwide leader in the design, manufacture, and sale of GPS enabled devices for consumers. The commercial is Garmin's first Super Bowl ad and the first-ever for any consumer electronics manufacturer that specializes in GPS navigation - and is the company's latest effort to expose a global audience to the Garmin brand. The spot airs midway through the Super Bowl's second quarter. (NASDAQ:GRMN), today announced that it will air a 30- second television commercial during Super Bowl XLI on February 4th in Miami. 24 - Garmin International Inc., a unit of Garmin Ltd. I'm pretty sure that the Super Bowl commercial is being kept locked up in a cellar somewhere, being fed gruel and water so as to look its best for the big launch whenever the game is on - Feb 4th?įrom LBSZone: OLATHE, Kan., Jan. My understanding is that this is NOT the Superbowl commercial but a funny music video made from bits and pieces.
When and where can I get this? For more info please contact us here.Web 2.0 technology, GPS, LBS what more do you need? :) You can also use GpsGate 2.0 to send your live position to GpsGate Server.Ĥ. View maps, tracks, reports and live objects in a browser using AJAX technology.įor none commercial project you can use Google Maps as map database, for commercial projects (which Google prohibits) you can use GpsGate Server's web control which works the same way as Google's. Since you can access the server functionality with web services, other languages can be used as well.
GpsGate Server can be installed on a standard shared web hosting account as well as your own dedicated server.Ĭlients are built around. NET, you can use MySQL or MSSQL as database. Integrate mapping and live position functionality to your homepage.ģ. Send and receive information from the drivers.īroadcast a boat race with live position tracking over the InternetĮxtend your current business system with position aware functionality.
Typical things you can do using GpsGate Server Track your vehicle fleet. It is designed for mobile business use.Ģ. Introduction GpsGate Server is a new product from Franson Technology. From Franson - GPSGate Server - this was posted up mid Dec 06.
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